Digital Brand Hierarchy

Design Guidelines

Auckland Museum was looking for a way of distinguishing their internal websites and tools from the public facing website. After analysing the existing assets it became clear that the easiest way of identifying the two different areas would be reversing the header colour scheme so users could tell, at a glance, in which area they were in. The proposal also included a "living brand" element as a way of distinguishing different departments, teams and individuals, and several examples of how the existing Museum Style Guide could be applied to the internal pages.

DAN for Auckland Museum in 2014